A weird looking skinny man approaches his direction before getting shot by the Weeknd. The clip is for his Kanye West -produced 'Tell Your Friends' track off the upcoming Beauty. He sticks the shovel in the sand and starts to walk away from where he is buried while performing to the song. The Weeknd is set to take the VMA stage this weekend, but before that, he's unleashed a brand new video. We then see the Weeknd successfully bury himself. The video begins with the Weeknd walking into foreground holding a shovel.
As of October 2021, the video has surpassed over 70 million views. The music video also features another track from Beauty Behind the Madness, "Real Life" which is played at the end of the video while the Weeknd is driving out into the night. Tell Your Friends is a song by Canadian singer the Weeknd, from his second studio album Beauty Behind the Madness (2015). The music video for "Tell Your Friends", directed by Grant Singer, was released on August 24, 2015.